Marketing Matters

Marketing Matters

Nedbank IMC 2026 draws more than 3 700 delegates from 28 countries

The 2026 Nedbank IMC, held in Johannesburg and online on 17 September, was the largest in the conference’s history. More than 3,700 delegates took part, with over 2,500 attending in person and a...

Why Kaya 959 backs the case for continued marketing investment

Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. According to Harvard Business Review’s analysis of recession-era marketing data, the evidence...

Your agency model isn’t the problem. Your operating model is.

By Lynn Madeley, CEO of High Performance Matters Why AI is forcing marketing departments to redesign how work, capability, governance and partners fit together When you ask marketing and agency...

Nedbank IMC Release: Sheldon Tatchell

Legends Corporation founder to unpack how a township-born grooming brand became a scalable African business, against the backdrop of Legends Barber’s expansion into selected bp forecourts. The Nedbank...

SlikourOnLife to turn the Nedbank IMC into a live music experiment

The Nedbank IMC has announced a new collaboration with Siya Metane, widely known as Slikour, Group CEO and Founder of SlikourOnLife, for its 2026 conference taking place on Thursday, 17 September 2026...

Trust and relevance are driving brand value

Trust, relevance and distinctive positioning are becoming increasingly important drivers of business value, particularly in insurance, where products, services and benefits can often be difficult for...

UJ students tackle real-world plug’d by Telkom brief for Africa’s biggest Marketing Conference™

Winning campaign to be announced at the Nedbank IMC 2026 on 17 September University of Johannesburg (UJ) students are stepping into real-world marketing, tackling a live commercial brief for Plug’d by...

Africa is the shift: Dawn Rowlands joins the Nedbank IMC 2026 line-up

Dentsu Africa CEO will share lessons from growing an 11-market network, building local talent and launching privacy-led marketing technology The Nedbank IMC has announced Dawn Rowlands, CEO of dentsu...

KAYA 959 partners with Africa’s biggest Marketing Conference™ to bring the business of marketing to South Africa

Station announced as the exclusive radio partner for the Nedbank IMC 2026 Johannesburg, South Africa – Kaya 959 has been announced as the exclusive radio partner of Africa’s Biggest Marketing...

Brand Africa CMO panel joins the Nedbank IMC 2026 line-up

Thebe Ikalafeng leads a conversation with Khensani Nobanda and Opeyemi Lawal on African brand leadership, growth and relevance The Nedbank IMC has announced the Brand Africa CMO Panel as part of its...

Good ideas don’t die. They get killed in meetings.

Fran Luckin and Roanna Williams join the Nedbank IMC 2026 line-upThe Nedbank IMC has announced Fran Luckin and Roanna Williams, Co-Chief Creative Officers at Boundless, as speakers for its 2026...

Beyond Data: Why Growth is Still Human-led

By Tafadzwa Muzuwa is the Strategy Director at Machine  For the last decade, ‘data‑driven decision making’ has been treated as the gold standard for growth. Measure everything. Optimise relentlessly...

Optimising for metrics that move your business – Are you buying media or buying attention?

By Natascha Torres, Head of Digital Media Strategy at iqbusiness Programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can...

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