Marketing Matters

Marketing Matters

KAYA 959 partners with Africa’s biggest Marketing Conference™ to bring the business of marketing to South Africa

Station announced as the exclusive radio partner for the Nedbank IMC 2026 Johannesburg, South Africa – Kaya 959 has been announced as the exclusive radio partner of Africa’s Biggest Marketing...

Brand Africa CMO panel joins the Nedbank IMC 2026 line-up

Thebe Ikalafeng leads a conversation with Khensani Nobanda and Opeyemi Lawal on African brand leadership, growth and relevance The Nedbank IMC has announced the Brand Africa CMO Panel as part of its...

Good ideas don’t die. They get killed in meetings.

Fran Luckin and Roanna Williams join the Nedbank IMC 2026 line-upThe Nedbank IMC has announced Fran Luckin and Roanna Williams, Co-Chief Creative Officers at Boundless, as speakers for its 2026...

Beyond Data: Why Growth is Still Human-led

By Tafadzwa Muzuwa is the Strategy Director at Machine  For the last decade, ‘data‑driven decision making’ has been treated as the gold standard for growth. Measure everything. Optimise relentlessly...

Optimising for metrics that move your business – Are you buying media or buying attention?

By Natascha Torres, Head of Digital Media Strategy at iqbusiness Programmatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can...

The Nedbank IMC 2026 Agenda is Live

A full-day programme brings together global keynotes, African CMOs, creative leaders and cultural voices The Nedbank IMC has released the agenda for its 2026 event, taking place on Thursday, 17...

Happy, purposeful businesses are harder to kill: Conn Bertish joins the Nedbank IMC 2026 line-up

The Nedbank IMC has announced Conn Bertish, global creative strategist and purpose advisor, as a speaker for the 2026 conference, taking place on 17 September 2026 at Mosaïek, Johannesburg. Under the...

The real shift isn’t technological. It’s psychological. Tahaab rais joins the Nedbank IMC 2026 line-up

International keynote speaker brings practical thinking on behaviour, decision-making and human motivation to Africa’s biggest marketing conference. The Nedbank IMC has announced Tahaab Rais...

KFC India CMO Suhayl Limbada to speak at the nedbank imc 2026

The Nedbank IMC has announced Suhayl Limbada, Chief Marketing Officer for KFC India and partner markets, as an international keynote speaker for the 2026 conference, taking place on 17 September 2026...

The old playbook Is finished. So is the way we measure TV In South Africa

Global ad spend forecasts from WARC’s Future of Media 2026 Report, the collapse of South Africa’s traditional pay-TV model, and the rise of AI-powered search should act as stark wake-up calls for...

Is Your AI Search Report Lying To You?

Traditional SEO metrics don’t hold up when it comes to measuring AI search performance. So, we borrowed a new system … from chess.  By Bryony Rose, Director of Enterprise International business...

Why Africa’s creative industries may be better prepared for AI than the global North

By Garon Campbell, Founder and Director, Breadbin Productions For years, African creative industries were measured against systems they were never designed to resemble. The comparison was almost...

A story of reinvention, resilience and leadership

The Nedbank IMC has added a singular voice to its 2026 line-up: Kabelo Mabalane, cultural icon, pastor, endurance athlete and one of South Africa’s most decorated musicians, will take the stage on 17...

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