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PR is entering its defining era – not its demise

PR is entering its defining era – not its demise

By Bradly Howland - President-Elect: Public Relations Institute of Southern Africa (PRISA) There is no question that the public relations profession is changing. But the change is not collapse. Transformation is not crisis. Globally, and here at

Accountability in PR: Reclaiming ownership in a shifting industry

Accountability in PR: Reclaiming ownership in a shifting industry

“Success has a thousand fathers. And failure is an orphan.” (John F. Kennedy)We’ve all felt it - internally within our agencies and externally in our relationships with clients.It’s the growing trend where ownership is diluted,

Cancel Culture Is Costly – Why 7 in 10 JSE Firms Are Unprepared for Digital Reputational Warfare

Cancel Culture Is Costly – Why 7 in 10 JSE Firms Are Unprepared for Digital Reputational Warfare

In an era where every tweet, every post or like can spiral into a boycott and misinformation spreads faster than truth, corporate reputation is not just a PR concern-it’s a boardroom imperative. My recent research

What Is Public Affairs All About?

What Is Public Affairs All About?

Organizations aren’t islands. In an increasingly complex and changing world, monitoring and managing the external environment is a must for any organization aiming for success. For quite some time, corporations have built in-house Public Affairs