Tourism Matters

The power of personalised marketing in travel

Knowing where travellers come from is key to meeting their wants and needs  By Rachel Irvine, CEO, Irvine Partners  We live in an age of hyper-personalisation. Every ad you see online, every show you watch, and every book you read is recommended to...

Green Stays, Blue Planet: How Hotels Can Save the Industry

Tourism is at a crossroads: it can either lead the charge in climate action or become a casualty of its own environmental footprint. Because the industry is heavily reliant on natural beauty and cultural heritage, embracing sustainability is not just...

Government prioritises astro tourism

South Africa celebrates Tourism Month annually in September to promote domestic travel, showcase the country’s diverse tourism offerings, and highlight the sector’s significant contribution to the South African economy. This year, it is celebrated...

MEC Maile Launches Gauteng Tourism Month 2024 Programme

Gauteng MEC for Finance & Economic Development, Mr. Lebogang Maile today Sunday 1st September 2024 addressed members of the media during the province’s official launch of the Gauteng Tourism Month Programme at the Sanctuary Mandela Hotel in...

South Africa’s Tourism Sector in 2024: Trends, Challenges, and New Leadership

South Africa’s tourism sector, a cornerstone of the country’s economy, is undergoing significant transformations in 2024. This article explores the latest trends, challenges, and developments, drawing on recent research and case studies...
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