Dentsu’s Brand Reset industry report highlights the value of digital video and Connected TV and the rapidly closing gap between the deliverables provided by them and traditional Linear TV. Cheryl Ingram, founder and CEO of
The 2026 Edelman Trust Barometer shows that South Africans are placing responsibility on business leaders and employers to act as trust brokers and help bridge divides across society.As economic pressure and uncertainty mount, people are
By Mateen Suliman, Business Development Executive for digital media at iqbusinessDigital marketing has never had more tools, targeting options, and dashboards. And yet, many brands are working harder than ever for returns that feel smaller than
Most businesses don’t have a content problem. They have a clarity problem that content inevitably exposes. Across industries, brands are publishing more than ever before. Campaigns are live. Channels are full. Internal teams are producing at pace. On paper, this
A 21-year-old entrepreneur advising corporates on Gen Z: Marko Stavrou, the Gen Z Guy and founder of Genlink. A 9-year-old performer, Desmond Koolen, already commanding a global audience. Both will share the stage at the
There is a quiet coup happening in the C-suite. It isn’t being led by a rival brand or a disruptive startup, but by a department two floors down: procurement, writes Pieter Geyser, Commercial Director, Humanz.In the
By Natascha Torres, Head of Digital Media Strategy at iqbusinessSocial and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They offer proven, cost-effective reach, engaging creative formats,
By Bonita Christie, Business Unit Director, Publicis Commerce ExperientialBefore the fuel price increase is announced, South African consumers are already doing the mental arithmetic. They know it is coming. And so, quietly and without fanfare,
The Imperative for True Engagement in the Creator EconomyOur industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too long, accepted a product – branded content
Leading South African digital media agency TDMC (The Digital Media Collective) has welcomed the findings of the Institute of Practitioners in Advertising’s (IPA) groundbreaking study. The United Kingdom’s professional body for advertising, media and marketing communications
