Leading South African digital media agency TDMC (The Digital Media Collective) has welcomed the findings of the Institute of Practitioners in Advertising’s (IPA) groundbreaking study. The United Kingdom’s professional body for advertising, media and marketing communications
The Nedbank IMC, Africa’s biggest marketing conference, has officially announced its 2026 event, anchored by the theme SHIFT HAPPENS™. ARE YOU READY? – a direct challenge to marketers, business leaders and agencies navigating one of
By Len Lubbe, CEO at LoyaltyPlusFor years, loyalty was treated as a marketing layer. It has been a case of points in, discounts out, and putting together a quarterly report that showed activity but not
For years, thought leadership has been treated as a content exercise.Publish the report. Share the data. Release the trend forecast. Post the insight.And yet, despite the effort, most thought leadership content struggles to do what
It’s that time again.The inboxes are filling. Calendars are refilling. Teams are slowly shaking off the festive haze and finding their rhythm.Many businesses are “back” but the real question isn’t just about getting back to
By Ross Joughin, Chief Commercial Officer at SynapserSouth Africa’s consumer landscape is becoming increasingly complex, and far harder to read with confidence. Spending power is under strain, and behaviour differs sharply across regions and demographics.
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusinesAutomated systems have transformed every aspect of marketing operations over the past few years, from how we run email campaigns and schedule social media
Following another record-breaking Nedbank IMC Conference, which this year welcomed over 3 000 delegates from 20 countries - its largest audience to date - the organisers have released the official 2025 Nedbank IMC White Paper.
“The most valuable real estate in the world isn't a penthouse or a sprawling estate; it's the graveyard. There lie millions of half-written books, ideas never launched, and talents never developed. Most people die with
By Alasdair Fey, Digital Campaign Manager at midnight, the innovation agency of iqbusinessRetail media has emerged as an advertising powerhouse in the international market, becoming a major revenue generator for players such as Amazon over
