Some of the most exciting ideas happen when two worlds collide. At this point of intersection, which we’ll call “X”, sparks fly, new possibilities emerge, and entire industries can shift. This is the essence of
Across the African continent compelling economic and demographic forces are converging to position Gen Z, along with Gen Alpha, as the major force to shape the future of work, culture and consumerism. Africa is by
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusinessIn today’s cluttered digital media world, brands have mere seconds to capture attention before users scroll past. To stand out, they need short, engaging
“Success has a thousand fathers. And failure is an orphan.” (John F. Kennedy)We’ve all felt it - internally within our agencies and externally in our relationships with clients.It’s the growing trend where ownership is diluted,
In an era where every tweet, every post or like can spiral into a boycott and misinformation spreads faster than truth, corporate reputation is not just a PR concern-it’s a boardroom imperative. My recent research
Len Lubbe, CEO and Founder of LoyaltyPlusCustomer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and innovative way
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion by 2030. Yet, for many of the continent’s talented creators, turning their content into a sustainable income stream
How is it possible that a YouTuber’s staged boxing match can draw almost as many viewers as the Super Bowl? Jake Paul and Mike Tyson recently raked in a combined $60 million from a Netflix
Author: Marc Ashton, CEO, Decusatio Investor CommunicationsAs we enter 2025, there is a renewed optimism in the air as economic and sentiment indicators suggest that South Africa may be turning a corner and Gross Domestic
Webfluential launches evolved platform to empower Africa's Creator EconomyWebfluential launches evolved platform to empower Africa's Creator Economy SUBSCRIBE TO OUR NEWSLETTER Webfluential, Africa’s leading digital creator and influencer marketing platform turns 10 - and has
