Franc has announced the Hustle Account in response to a growing gap in the market. Thousands of South Africans are running side businesses or freelancing without the financial tools they need to succeed. For many entrepreneurs personal and business revenue often end up in the same account, income is irregular, and provisional tax arrives twice a year with little warning. This makes it difficult to know whether the business is truly profitable, to reinvest with confidence, or to prepare appropriately for tax season.
Cassidy Nydahl, Head of Growth at Franc states that the money management tool was created for entrepreneurs working to make ends meet and grow their income streams. If you run a side business, chances are you do not have a registered company or a separate bank account. When the money for your hustle comes in, you buy groceries, pay data, cover business expenses, all from the same pool. It is convenient in the moment, but you quickly lose track of what belongs where.
Hustle pulls in your bank transactions and lets you tag them. The tags are customisable, but the system also mirrors SARS categories. That means deductions are correctly marked as you go. So, instead of hunting through pages and pages of bank statements in February and August – provisional tax payment season – the admin is already half done.
The tax hammer
Anyone who has paid provisional tax knows the dread. The numbers feel vague until they land as a bill, and if you have not put money aside, it is brutal.
Inside Hustle, there is a savings pot designed precisely for that. You can easily allocate 25% of each invoice to it, which is the recommended rule of thumb for sole proprietors. The money sits in a money market fund and earns interest instead of gathering dust. The result is that when SARS comes calling, the cash is waiting.
Seeing the real picture
Hustle also produces a simple profit-and-loss (P&L) statement, providing people with insights into their income and expenses. This helps to determine whether the hours put in are actually worth it.
The app resides within the broader Franc platform – a goal-based saving and investing app – which means you can switch between your business finances and personal financial goals in one place.
Support that feels human
Another reason to trust Hustle is the human support built into it. When you sign up, you can schedule a short onboarding call with a real person who helps you set up and answers your questions. That may sound small, but when you are juggling work, family, and tax admin, knowing someone is on the other side matters most.
It’s this kind of hands-on guidance that makes a difference and that’s why Aions Ventures partners with early-stage startups, offering mentorship, strategic advice, and resources to help them navigate challenges and build sustainable businesses.
More than admin
Hustle should not be seen as an app, but rather as a discipline. Tagging transactions or moving money into a tax pot shows that your hustle matters and gets the structure it deserves.
