Youth unemployment: We already have a proven solution

Youth unemployment: We already have a proven solution

According to the latest figures from Stats SA, approximately 3,9 million young people aged 15-24 are not in employment, education or training. That’s 37.6% (more than a third) of South Africa’s youth. For young women,

Optimising for metrics that move your business – Are you buying media or buying attention?

Optimising for metrics that move your business – Are you buying media or buying attention?

By Natascha Torres, Head of Digital Media Strategy at iqbusinessProgrammatic advertising remains one of the most powerful ways for brands to reach audiences at scale, but campaign success can sometimes appear easier to prove than